Demi lashes for a glamorous doe-eyed look. Why we love it- Benefit has more lash looks than days of the week. The new lash lovelies collection lets you be whoever, whenever. Custom designed to fit precisely, it's easy to apply them like a pro. Apply a thin line of lash glue along the base of false eyelashes. Let it set for 30 seconds or until tacky. Position the lash close to the base of your natural lashes and gently press down from outer corner inwards. To remove gently peel off from outer to inner corner of eyelid.