Lash lovers who want an all-in-one formula to lengthen, thicken and define lashes without smearing, smudging, or clumping-all while strengthening and conditioning lashes too. Every cent from the sale of this limited edition Everything Mascara will go towards the Pretty Powerful Campaign-a foundation started in 2012 by Bobbi Brown to fund non-profit organizations around the world that provide women and girls with the education and resources to be their best.