Beautiful Color fuses with care. Lush, luxurious colour that lasts for 12 hours. Keep lips feel moisturized all day with a single swipe of long-lasting, high pigment colour that's comfortable to wear and sumptuously soft. Ultra-conditioning and hydrating, new Beautiful Color Moisturizing Lipstick immediately feels moisturized and smooth on your lips with rich, silky pigment in just one stroke. It's like a treat for your lips with luxurious wear and sumptuously soft comfort. Created with moisture-enriched pigments that help provide rich lasting color, while help keeping lips feeling soft and smooth. Beautiful Color Moisturizing Lipstick provides exceptional colour payoff that lasts for 12 hours without feathering or fading. Infused with Volulip, Beautiful Color Moisturizing Lipstick imparts and to help seal in moisture deep within the lip's layers to give lips a fuller, more sumptuous appearance. Volulip has been shown to increase the look of lip volume by 15% and firmness by 13%. 96% of women saw an improvement in lip softness and smoothness after just one use.