Giorgio Armani premieres a cutting edge color formulation process: the Color Shine Moisture Polymer, a revolutionary component able to retain twice its volume of water, enhance color luminosity while locking in hydration on the lip's surface for over 8 hours. The result is a lipstick with a creamy texture, feather light and translucent, that is as hydrating as a balm in brilliant yet wearable colors.

• Winner of Allure magazine's 'Best of Beauty' award for Best Sheer Lipstick shade 300, 2012.
• By Giorgio Armani.