Inspired by the Gucci Première Couture collection that debuted at the 2010 Cannes Film Festival, Creative Director Frida Giannini conceived a new fragrance legend in the iconic and sophisticated form of Gucci Première. Just as a leading lady graces the red carpet with her couture Gucci gown, so every woman deserves her Gucci Première moment. Gucci Première is a powerfully sophisticated aroma, with vigorous notes of wood and musk.

• Eau de parfum