Illamasqua Pure Pigment Fervent. Made to be played with. A metallic, high-shine, pure-colour powder that highlights eyes, cheeks and brows. Mix with eye shadow, blusher or use it on its own to intense effect. Bring out your bold side. Pure Pigment can be applied dry or wet for a bolder colour pay-off. To intensify the colour, apply over a cream texture, as this will hold the colour in place and amplify it. Alternatively mix with Sealing Gel and apply using a fine brush for a shimmering liquid eye liner. When applied with a long bristle brush, Pure Pigment can also be used as a highlighter anywhere on the eyes, face and body.