Loreal Feria Permanent Hair Colour - Pure Plum Power 37 Do you dream of a vibrant, multi faceted colour that doesn't fade. Fade-resistant intense, vibrant colour and up to 6 weeks of high shine! with regular conditioning. The patented high resistance colourants lock into the hair to ensure an intense, luminous colour. High shine multi application conditioner that gives you up to 6 weeks.


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