An extremely potent sulfate-free shampoo formulated with the newest advanced innovations to help maintain existing hair and minimize the amount of hair lost each day. This gentle cleansing shampoo removes all pore-clogging debris from hair and scalp, creating a fresh environment for healthy hair to live and grow. Moisturizes and strengthens from roots without weighing hair down. Soothes, cools and invigorates the scalp to promote healthier hair. Lifts fine hair up and fills it out.