What it is: Mineralize Rich Lipstick features a 77-Mineral Moist Complex that instantly nourishes lips with maximum moisture in a lightweight, nonsticky formula.Who it's for: Anyone who wants buildable coverage and a medium-shine finish.What it does: It's designed with a larger bullet to apply bright, long-lasting color in a single stroke. It smoothes lips, blurs lip lines, reduces flaking, provides instant luminosity and gives lips a shiny finish while staying put for up to six hours.How to use: Apply directly to lips or apply with a lip brush. Style Name:Mac Mineralize Rich Lipstick. Style Number: 649243. Available in stores.