Maybelline Colour Elixir Lip Gloss 720 Nude Illusion. Maybe gleaming colour can feel as good as it looks. New Maybelline Elixir, with its moisturising formula and velvety wand, cushions lips in lustrous colour that’s soft not sticky. Our 1st colour hit with the addictive feel you’ll crave. Why You'll Love It. The colour of a lipstick, the cushiony care of a balm, and the glass shine of a gloss. Our brush helps application and can create a smoothing sensation for the lips. For Best Results Apply lip colour with applicator wand starting in the center of your upper lip. Work from the centre to the outer edges of your lip, following the contours of your mouth. Then glide across the entire bottom lip.