Nudist 5 is a holographic violet with blue toned shimmer. Apply to lips for a dose of color and shine. Conditions with organic ingredients like roobios, rosehip, white tea, and pomegranate extract. Founded by a makeup artist, environmental activist, and dermatologist in Austin Texas, W3LL People is the ultimate toxin-free professional cosmetics line designed to keep it simple for the modern woman. Based on the knowledge that skin is a living organ that breathes and absorbs what's applied onto it, these products were created to produce beautiful aesthetic results and keep you healthy on the inside too. The company follows three principles: advanced performance, premium 100% organic ingredients, and sustainability. This product is not made by American Apparel. It is a part of our Beauty & Grooming collection, a curated selection of products manufactured by other companies that we admire. Our beauty experts have tested each product that we sell and believe in their superior quality, design and effectiveness. Cruelty free. Carbon Neutral. Made in USA. PRESS ALERT Named 1 of the 6 best new makeup brands by W magazine.